Giving as one

Protect the elephants

There’s a reason our iconic bottle carries the shape of an elephant. Without the elephants, we wouldn’t have marula trees. We wouldn’t have Amarula. Now, join us as we come full circle by protecting the elephants. Learn more about HERD, South African’s first elephant orphanage.

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Empower people

When you buy a bottle of Amarula, you’re holding something life-changing in your hands. Our iconic tassel has secured a woman’s livelihood. A Distell E+Scalator project, since incorporation in February 2017 the ladies have made more than 40 million tassels for Distell’s Amarula Cream bottles!

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Strengthen a community

Our marula fruit ecosystem is intricate and delicate. It’s an ecosystem of lush trees laden with promise and gentle elephants that meet us at harvest time each year. You can be part of our ecosystem too – you only have to join us in #GivingAsOne to change lives.

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JOIN THE

Movement

Thanks for visiting. Did you know that every bottle of Amarula helps to support our ecosystem of giving back? With your help, we want to empower people, strengthen a community and protect the elephants that are so integral to our story. Our efforts are powered by everyone who buys Amarula. When we do this together, we’re giving as one to change lives. Learn more by watching the videos on this page. And next time you buy your bottle, remember that you’re making a massive difference.

Ready to be a part of it all? Buy your bottle now.