Amarula Trust

Amarula Trust

The Amarula Trust aims to safeguard the African elephant so that we can keep meeting them under the Marula trees, year after year. Sustainable environmental and educational projects are key to the preservation of our precious heritage.

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Tree Tree

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Wildlife Direct

In the world of wildlife conservation, a critical situation – in this case, the future of an entire species – dictates that bold and imaginative steps are not only necessary but vital. Since 2017, the Amarula Trust has been supporting Wildlife Direct in protecting our majestic heritage.

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HERD

South Africa’s first elephant orphanage. Caring for and rehabilitating orphaned elephants, to give them a new family, and a second chance of life with another herd. The orphanage lies adjacent to the Jabulani Herd stables on the Kapama Private Game Reserve, which allows us to integrate each baby elephant into the herd according to their individual emotional needs.

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The Handwork Hub – Women’s Empowerment

A Distell E+Scalator project, since incorporation in February 2017 the ladies have made more than 40 million tassels for Distell’s Amarula Cream bottles! All the ladies are serious minded about their jobs and are striving to make their children’s lives better than their own.

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