Protect the Elephants

There’s a reason our iconic bottle carries the shape of an elephant. Without the elephants, we wouldn’t have marula trees. We wouldn’t have Amarula. Now, join us as we come full circle by protecting the elephants. Join us in #GivingAsOne to change lives.

Empower People

When you buy a bottle of Amarula, you’re holding something life-changing in your hands. Our iconic tassel has secured a woman’s livelihood. Join us as we help empower the people we’re proud to call our family. Join us in #GivingAsOne to change lives.

Strengthen a Community

Our marula fruit ecosystem is intricate and delicate. It’s an ecosystem of lush trees laden with promise and gentle elephants that meet us at harvest time each year. You can be part of our ecosystem too – you only have to join us in #GivingAsOne to change lives.

Thanks for visiting. Did you know that every bottle of Amarula helps to support our ecosystem of giving back? With your help, we want to empower people, strengthen a community and protect the elephants that are so integral to our story. Our efforts are powered by everyone who buys Amarula. When we do this together, we’re giving as one to change lives. Learn more by watching the videos on this page. And next time you buy your bottle, remember that you’re making a massive difference.

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